Build To Rock™ is a business and brand building system for solopreneurs and small business owners like you; designed to help you become an ideal client magnet; clearly communicate what makes you different and why prospects and clients should choose you over anyone else; regardless of price.
With Build To Rock you will learn how to:
Get crystal clear about who you are, where you are going, what problem you solve, and why your ideal clients should choose you over anyone else; effectively position your brand to deliver a valuable and impactful customer experience; create an outstanding sales process to become and remain extraordinary to avoid elimination; and create a waiting list of clients who can't wait to work with you!
If you are starting up a business:
This step-by-step online program will help you set up right the first time. Helping you avoid critical mistakes that most small business owners fall into in the start-up phase.
If you have an established business:
If you are feeling stuck and unclear on how to grow without exponentially growing your workload, you will learn what you need to STOP, START, and KEEP doing to take your business to the next level and get paid what you really want.
At Build To Rock™, we believe that becoming a powerhouse
small business owner is one of the most enjoyable and
rewarding journeys ever! Developing business skills and instincts
is of course serious stuff, but it doesn’t have to be boring or
worse, eat you alive!
With the right learning program bursting with practical strategies and resources, you too can put smiles on your customers’ faces while simultaneously putting a healthy profit into your bank account. Now, that sounds like a perfect way to have your cake and eat it too!
If you feel like there are nearly not enough hours in a day to put out fires, let alone plan for growing your business. If you feel like weekends and holidays are a myth. If you feel like you have to discount your prices to get business because your clients don’t “GET” the value you provide. If you feel like what you do is so much better than your competitors, but you don’t know how to clearly communicate your “EDGE”...
YOU ARE NOT ALONE.
If you want to get more done while working less. If you want to have clients that will gladly pay you more money and beg you to take them on. If you want to become an ideal client magnet. If you want to finally have an organized, effective and consistent sales process AND if you want to increase your revenue while enjoying more time off...
BUILD TO ROCK IS FOR YOU.
Sadly, the small business owner community has been underserved for years. There aren’t many qualified resources to turn to for valid strategies on how to start and run a profitable and fun business. And the few credible sources that do exist are, well, like nails on a chalk board and un-inspiring to implement.
THAT'S WHY WE CREATED BUILD TO ROCK.
We wanted to merge the fun with the financials, the bold with the business, and the motivation with the marketing. Our comprehensive program is the business partner you’ve always wanted to help you build and grow your small business while having fun doing it!
BET YOU'RE THRILLED TO HAVE FOUND THIS RIGHT?
This business and branding system is a compilation of money and time invested activities, as well as experience earned over the last eighteen years.
All of this combined and refined into a step-by-step video training series, to help you build the business architecture you need to get clients to choose you over your competitors — regardless of price.
Our goal is to help people exactly like you realize crazy success - while enjoying the process - by getting clear, delivering a consistent WOW experience, and maximizing your profitability.
Build To Rock’s core learnings and momentum-generating process will help you get clear on your direction, your competitive edge, and your ideal client. It will help you identify, organize, and elevate your selling experience and determine what you need to do next to reach your goals.
There are eight modules in this system delivered one module per week. Each module includes step-by-step training via multiple formats to suit your learning style:
• Engaging video training with Brand Builder & Business Performance Catalyst, Isabelle Mercier-Turcotte
• Tons of examples and interviews with leading experts
• Online resources, tools, and done-for-you templates that simplify your progress
• A weekly coaching call to help with questions, stuck points, and your weekly homework
• VIP Private Facebook Group Access for continued support
• AND a library full of additional resources for advanced students to keep learning and growing
HERE'S A SNAPSHOT OF WHAT YOU'LL BE LEARNING:
MODULE 1: ASSESS
Assess where you are heading and learn the key elements required to build a powerful and profitable brand.
MODULE 2: CLARIFY
Clarify the “edge” you bring to your industry to WOW your customers and blow your competitors out of the water.
MODULE 3: BUILD
Determine your ideal client avatar and build a customer base filled with your biggest, most loyal fans.
MODULE 4: ORGANIZE
Organize your sales process and customer experience to bring you the dollars you are worth.
MODULE 5: IMPLEMENT
Time to absorb, settle in, catch up on or review prior modules and implement what you’ve learned so far.
MODULE 6: RENOVATE
Renovate and re-align key systems and areas of your business to become and remain
extraordinary to avoid elimination.
MODULE 7: PLAN
Plan what you are doing in the next 3-12 months and get clear on your daily actions to take your business to new heights.
MODULE 8: POLLINATE
Learn what you need to know and consistently do to eliminate business lulls and become a rock star in your industry.
When you purchase the Build To Rock Business System, you receive a collection of resources designed to help small businesses grow. These tools will get your business on the right track and give you the green light to go forward with confidence.
TRAINING BREAKDOWN — THE EIGHT MODULES:
ASSESS WHERE YOU ARE HEADING AND LEARN THE KEY ELEMENTS REQUIRED TO
BUILD A POWERFUL AND PROFITABLE BUSINESS.
• Branding misconceptions and how they have been slowing down your growth.
• Establishing everything that branding is NOT.
• Getting clear on what branding truly is and how it affects your business.
• Learn a powerful communication model that will help you get more clients.
• Assess how your brand measures up to form an impactful customer experience.
• Why having a mission does not work, but being on a mission does.
• Clarify your mission - your True North.
• Create a vision - a headline of where you will be in five years.
CLARIFY THE “EDGE” YOU BRING TO YOUR INDUSTRY TO WOW YOUR CUSTOMERS
AND BLOW YOUR COMPETITORS OUT OF THE WATER.
• Nail down Your “IT” Factor.
• Why most businesses don’t sell the right thing.
• Why people don’t buy and why they blame it on lack of money.
• Why having a brand promise creates the measurable accountability you need to transform
clients into fanatical, lifetime customers.
• Clarify the No. 1 problem you solve and find your Olympic Gold Medal.
• The two simple but pivotal shifts you must know and do to get paid right.
• Leverage your clients’ biggest problems and your industry’s biggest pitfalls to become a rock star.
DETERMINE YOUR IDEAL CLIENT AVATAR AND BUILD A CUSTOMER BASE FILLED WITH
YOUR BIGGEST, MOST LOYAL FANS.
- Why you don’t have a waiting list of ideal clients just yet.
- Discover the five levels of your target market.
- Profile your clients to give you a huge competitive edge.
- Know and own your elevator pitch to transform yourself into an ideal client magnet.
ORGANIZE YOUR SALES PROCESS AND CUSTOMER EXPERIENCE TO BRING YOU
THE DOLLARS YOU ARE WORTH.
• Why having a good service or product is not enough for people to buy.
• Capture a current view of your sales and delivery process to help you create trust and
increase your value.
• Why establishing what you really want is the key to growth.
• Why getting paid more starts with you.
• How consistently delighting your prospects and customers increases your value.
• Why it’s important to incentivize your existing customers as much – if not more – than
your new customers.
• Develop an effective sales funnel to help you increase engagement and sales.
TIME TO ABSORB, SETTLE IN, AND IMPLEMENT WHAT YOU’VE LEARNED SO FAR.
• Take the time to do the work.
• Catch up on or review prior modules.
• Complete homework from each module.
• If you have it in you, try your hand at the Leaps of the Week too!
• Listen, watch, and read all the extra resources provided in each module - they are gems!
• Join the weekly Q&A Coaching call to get brilliant ideas, feedback, recommendations and connect with the Build To Rock community.
RENOVATE AND RE-ALIGN TO BE THE CREAM OF THE CROP.
• Why you need to be extraordinary or you will be eliminated.
• How to work with purpose using the LeapZone Elevator Process.
• Why being accountable is worth gold and money in the bank.
EVERY ACTION, WHEN PART OF A STRATEGIC PLAN, IS A RISK WORTH TAKING.
• Why 90% of SBOs will never reach six figures.
• Plan what you are doing in the next 3-12 months to get you closer to your big goal.
• Get clear on your daily actions and take your business to new heights.
• Know and own your Inner Rock Star.
DON’T BE A BEST KEPT SECRET. BE A ROCK STAR IN YOUR INDUSTRY.
• Top 3 reasons why you have been the best kept secret.
• Learn to put a few key things on auto-pilot to give you more time to do what you really love.
• What you need to know and consistently do to avoid creating business lulls.
• Three actions that will help you spread the word (your word) to your people.
• If you only learn this ONE thing - it will have an immediate positive impact on your business.
TRAINING + COACHING
Gives you the knowledge and confidence to take the next steps.
• The 8 Build To Rock Video Training Modules
• Video Expert Interviews
• Weekly LIVE Q&A Coaching Calls
• Easy-to-Implement "Game Changer" Strategies
• Unlimited Access to Advanced Training Resources
• Lifetime Access to Build To Rock
Helps you get it done faster and demolish the learning curve.
• Over 20 Easy-to-Use Worksheets and Templates
• A Simple and Effective ONE Page Marketing Plan
• An Easy-to-Implement Sales Process Road Map
• 12 Month and 3 Month Strategic Planners
• 12 eMail Templates that will get you more clients and save you hours a day!
• A Bullet Proof Proposal Template
• A Service Agreement Template that will position you as a rock star
• Cost-Effective and Innovative Marketing Ideas
THAT'S A WHOLE LOT OF AWESOME DON'T YOU THINK?
Are you ready to turn your business dream into reality?
Let's rock it together!
"I've had my company for 8 years now. When I met Isabelle,
I was almost ready to shut my doors and look for a job.
Now I've tripled my revenue and I'm doing the kind of
creative work I've always wanted to. My clients love me
and they love my work. And! The Kicker (an Isabelle expression)...I now take 6 weeks vacation every year!
My life totally rocks."
Danielle Turner - Velvet Pumpkin Productions
With Build To Rock™ you will learn how to:
Become an ideal client magnet; clearly communicate your "EDGE" and why prospects should choose you over your competitors; have an organized, effective and consistent sales process to provide a WOW experience; increase your revenue while enjoying more time off; AND, get out of the "best kept secret"closet.
Still need more info?
Click here to view the full program curriculum.
The love for Build To Rock is contagious...
Click here to see for yourself.
Hello there! I’m Isabelle Mercier-Turcotte, founder of Build To Rock™. Like you, I’m an entrepreneur who knows just how challenging and rewarding it is to build your own business from the ground up. It’s demanding work, but I love it.
Let me ask you this: Are you where you thought you would be with your business or are you feeling like your business is plateauing or worse; eating you alive? Or maybe you are thinking of starting your own business and want to avoid the most common mistakes and start your business on the right foot!
I started my first business at 21 years old because I simply did not see myself working for someone else. Through lots of hard work, trial-and-error and costly mistakes, my business is thriving and I am totally enjoying the ride. As host of LeapTV.com, one of North America’s Top Small Business Influencers in 2012, Entrepreneur of the year at the 2003 Lauriers de la PME, and one of the bestselling authors of the business and marketing book titled, The Next Big Thing; my sole purpose as a brand builder and business performance catalyst is to empower change and growth. I have had the opportunity to help hundreds of small business owners, as well as some influential brands such as A&W, Robeez Footwear, Earls Restaurants, IMAX Corporation, and HSBC Investments just to name a few.
Over the years, I’ve learned a lot about building businesses that get attention, operate smoothly, and earn the loyalty of raving fans and I have come to realize with 100% certainty that most (if not all) small business owners start their own business because they want more freedom, more flexibility, and the ability to make more money while being able to do it their own way.
But...often, that's not quite how it happens. After a few years, sometimes even just a few months, the reality is that most small business owners feel totally overwhelmed, over-worked and under-paid, which is not a fun combination AND a far cry from their original vision wouldn’t you say?
Here’s the brutal fact.
Most people are really good at their craft (they are great graphic designers, photographers, bookkeepers, pie bakers, cabinet makers)...but, what they don’t know is how to create the right business architecture to allow them to create the freedom, the flexibility, and the cash flow they have been craving all along.
How do I know that?
Well, because I have been there. Years ago, I was at a place in my business where…believe it or not…it was easier to work 7 days a week than take one single day off over the weekend (let alone an entire week vacation). There was just way too much to do, accomplish, deliver, etc...and I thought to myself: THIS IS NOT RIGHT…THERE HAS TO BE A BETTER WAY! It is not sustainable and absolutely unacceptable. I have a strong passion for traveling and exploring the world….and that way of operating was simply not working for me at all.
I totally broke down. I was so fed up of feeling like a slave to my own business, the very business that was supposed to give me more freedom. I stepped off of the hamster wheel and I took a good, hard look “under the hood”. Basically, I locked myself in a room with my business partner for a whole week and wrote all over the walls. What was working well, what was not working well, and what was missing for us to build a business that was engineered to create outstanding results AND allow us the freedom to enjoy life NOW...not in five years!
You'll be surprised as to what I discovered through my misery and you won't believe how simple yet powerful the shifts are to implement. As a result, we quickly transformed our business architecture and propelled ourselves to a seven figure, highly profitable business. We attracted amazing clients and went from working seven days a week to taking 12 weeks off per year...And the kicker? We had fun doing it! And if I can do it, you totally can too.
See, building a profitable business takes a lot more than talent, a good idea, and a cool logo. It takes the right ingredients implemented in the right order to create the architecture that will best suit you and the lifestyle you want.
And that's what Build To Rock is all about. An intelligent, step-by-step business system to help small business owners build the business architecture and system automation needed to finally generate the freedom, flexibility and profitability that they were meant to create in the first place.
There is a method to this madness and I can't wait to share it with you. My team and I have worked tirelessly on this program for the better part of a year. We’ve done the research, conducted the interviews, analyzed the trends, and—most enjoyably—designed all the material from scratch. We merged 20 years of keen entrepreneurial know-how with profitable business practices. It’s the most complete program you’ll find (we’ve looked).
Build To Rock is a total game changer...but don't take my word for it!
Play me to watch a short testimonial video from a few of our Build To Rock Graduates.
Still need more info?
Click here to view the full program curriculum.
Like all entrepreneurs, you already have to take a fair number of risks in your life. So we thought we’d remove one from the equation by making our program risk-free.
We are 100% committed to giving you the tools, strategies and coaching that set you up for more clarity, pivotal shifts, momentum, and profit. We know that if you participate fully and make a diligent effort to use the strategies and tools in this program - you will make back the cost of this program and so much more.
If you’re not experiencing relief and results, we will make sure that you get extra support from our team to help you get there. That's how committed we are to your success, and that’s why we guarantee that our program will rock your business when you do the work and implement the system. If you do the program assignments, ask for support, implement and you still don’t see a return on your efforts, then simply let us know within 60 days from the start date of the program and we’ll be happy to return your investment, less a $125 processing fee*.
*Note: We require that you fill out our refund questionnaire and submit your completed homework before we process your refund.
There’s never been a better time to start or to renovate your business. And there’s never been a better resource to help you get it done the right way. Now’s the time to take action, but only you can do that.
APPLY TO QUALIFY NOW!
(An Application & Interview Is Required.)